Collection 001First Light
noor (n.)Arabic for light. The coat you reach for when the light is low.
One coat, three ways to wear the dark.
The Noir Overcoat over a brushed wool scarf and a straight trouser. Tap a point on the image to see each piece.
Shop the full collectionFirst Light, in full
Cut for the long walk home.
Every NOORS coat starts as a hand-drawn sketch and ends with a hand-finished buttonhole. We cut slowly, in small numbered runs, so the piece you receive is one of a hundred and never one of a thousand.
Inside the atelier
Move to inspect the cloth
Heavy enough to hold its line.
Double-faced wool and cashmere, woven dense so the coat keeps its shape and the cold stays out. Seams are hand-closed, so there is no lining to sag.
- Composition
- 90% wool · 10% cashmere
- Weight
- 680 g/m²
- Construction
- Double-faced, unlined
- Buttons
- Genuine horn, 4-hole
- Run
- No. 001 – 100
Six looks after dark
Noor means light. We make the pieces you reach for when the light is low: quiet, exact, and built to be yours for decades.
TIMELESS · ELEVATED · YOURSNotes from the studio
From sketch to seam: building the Noir Overcoat
Eleven fittings, three toiles and one decision about a collar.
Why every piece is numbered, and stops at 100
Small runs mean we can finish every buttonhole by hand.
A winter care guide for wool and cashmere
Brush, rest, steam. Never hang it wet.
Be first to the light
Collection 001 opens on 21 November. The waitlist gets 24 hours of early access and first pick of run numbers.
No noise. One letter a month, and one on launch day.Complimentary delivery
Free tracked shipping across Canada. Worldwide from $40.
Numbered runs
Each piece carries its run number, 001 to 100, on the inside label.
Repairs for life
Send it back any year for buttons, seams and pressing.
Customer care
Questions on fit or custom orders? Message us on Instagram, @_bynoors.